The Ring of Confidence

In September the LAX Distribution team hit the highways for the Elysion Pro Roadshow, and in keeping with the game-changing nature of the world’s most advanced laser hair removal system, we did things differently. Specifically, we visited Spas and Salons across the country and demo-ed Elysion Pro in the actual locations where it is designed to be used. As a result we got great insights into the challenges, and sometimes frustrations, facing many business owners, especially as we all work to recover from the economic effects of the pandemic. 

The thing that encouraged us to take to the roads of the USA was confidence. We are totally confident in our product, knowing it to be the best there is, and that confidence encouraged us to visit many businesses around the country. There was an old TV commercial for Colgate toothpaste which some folks of a certain age may remember: ‘The Ring of Confidence’. The Ad showed people who used the toothpaste as having a wide...

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Revolution!

The American Revolution began a process that has changed the world we all live in. When the Revolutionary War ended in 1783 with the creation of a new country, it is said to have then inspired the start of the French Revolution in 1789. Since then there have been other major revolutions and regime changes, and with the collapse of the Soviet Union beginning in 1989, countries across Eastern Europe had peaceful revolutions as they escaped from Communist rule.
So why is revolution in the air in this week’s Blog? Because ‘revolution’ and ‘revolutionary’ are words frequently used to describe products in today’s world, and it’s worth examining what is meant by that. We even label our own product, the Elysion Pro laser hair removal system as ‘revolutionary’, so we’ll examine that statement too and see if it stands up.

Evolution?

‘Standing on the shoulders of giants’ is an old phrase, used by Scientist Isaac Newton...

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Hitting the road with Elysion Pro

When LAX Distribution announced a Nationwide Roadshow for September, to demonstrate the Elysion Pro laser hair removal system, many people in the esthetics industry were surprised. Most often products are shown at large central exhibitions such as AmSpa and The Aesthetic Show, so our idea of taking Elysion Pro on the road raised some eyebrows. Even more surprising was that rather than inviting guests to regional centers where we could show off the system to large groups of people, we chose to ask Spa and Salon owners to invite us into their business. And they did invite us! There’s something very special about being made welcome in a business to give one-to-one training, and discuss features and benefits in the setting where the system will actually be used. And all this was no-obligation, although our team members did sometimes accept a cup of coffee when they arrived!

So were we crazy to take Elysion Pro systems to anywhere and everywhere in the USA that we were invited to?...

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Simply easy

It would be very annoying if every time we did something like riding a bicycle, we had to learn how to do it all over again. But fortunately, once learned, the skill stays learned. The same is true for the alphabet, and we even use a phrase, ‘It’s as easy as A-B-C’ to show that a task is not difficult. (Although, ask any kid learning their language, and ‘It’s as easy as A-B-C’ might not seem so easy!)

And yet the phrase continues, and is often used by manufacturers to tell us all how simple their latest gizmo is. However, anyone who has ever struggled with ‘easy to assemble’ flat-pack furniture will know the feeling of “Is it them or is it me? Surely I can’t be that stupid?” And yet there we are, 2 hours after the ‘10-minute assembly period’ has passed, holding three unused bits, four screws, and scratching our head.

In short, we have good reason to question any manufacturer’s instructions which...

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Permanently forever

Look at that happy couple! They just promised to love each other forever, and who can find fault with that? Their affection may fade over time, but we really want the happiness they have found to be permanent.
The desire for permanency runs through a lot of what we do: We’d like our bank account to be in permanently positive figures, and we have a right to expect the house roof to stay on, permanently. In reality what we mean is ‘for a very long time’, preferably after we have handed the house on to our descendents. The point is that ‘forever’ and ‘permanent’ are not absolute terms. 

In the field of laser hair removal, we often talk about permanent solutions, and this has been taken up by the general public. But how true are the claims made for laser hair removal, and how should Spa and Salon owners manage customer expectations?

Kinda permanent?

First, let’s look at the alternatives to laser hair removal - waxing, plucking and...

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The 100% best possible device

CEO of LAX Distribution, Matyas Zaborszky, reflects on getting into laser hair removal, and touches on some of the most frequent questions being asked about the laser hair removal market in general, and his product Elysion Pro in particular. 

In late 2019 I co-founded LAX Distribution with my wife Hanna. We had a single aim: to bring the Elysion Pro laser hair removal system to the USA. Our interest in this revolutionary device was sparked when Hanna had a laser hair removal session while visiting Europe, and found that with Elysion Pro the treatment was comfortable, quick and highly effective. On her return to America, she tried to find Spas and Salons specifically offering Elysion Pro, and discovered that no one had heard of the device (despite it already being a leading brand in 70 countries worldwide). 

The unique features and benefits of Elysion Pro led us to set up LAX, around the time that the FDA granted full approval to the system for use in North America. 

...

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A History of Hair Removal, Part II

In the first part of this Blog, we travelled through 3,000 years of hair removal methods, right up to the 1990s when the then 30 year old technology of lasers was applied to depilation. The principles of the laser (light amplification by stimulated emission of radiation) were first proposed by that giant of science, Albert Einstein, back in 1917, but it took nearly 40 years before the practical fruits of his theorizing came into being. From early on however the potential for medical use was recognised, and the first ophthalmic treatment came in 1961 with the destruction of a retinal tumor of a patient at the Columbia-Presbyterian Hospital in Manhattan.

The following year a new form of laser (and we’ll get to the different types in a moment) was developed at Bell Labs, and soon their Nd:YAG device was being used in vision correction, and some cosmetic applications. It was said to be more effective than the original ruby lasers which were the first to be developed.

Lasers go...

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A History of Hair Removal, Part I

Many animals have pretty spectacular ways of attracting attention. Think of the tail feathers of a peacock, or of all the fish which can change color depending on their state of excitement, or their desire to hide.
In comparison, we humans are a rather dull bunch, except in one respect: we have hair. It can be sculpted, styled, shaved in patterns, plaited, grown into dreadlocks, tinted and dyed. As a species we’ve been doing that forever, and even our cave people ancestors did a spot of coloring using clays, and the juice of berries. In the Bible (1 Corinthians 11:15), the ‘glory’ of a woman’s hair is referred to, and of course men can be equally proud of their hairstyle, with many today taking just as much care in being well groomed as women.

Smooth = ‘perfect’?

Removing hair has also been of major interest to people since ancient times, and that’s not just about trimming the head hair, or the beard. The Ancient Greeks developed ideals...

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Getting back to business

Here’s a trivia question for you: According to the Guiness Book of Records, which song has over 67,000 different versions available across all audio formats?

If you need a clue, it was written by George Gershwin in 1934.

Chances are you’ve guessed the song by now, whether in various modern punk and soul variants, or in its original form, from the opera Porgy and Bess. It’s that evergreen classic with the vivid opening line, ‘Summertime, and the livin’ is easy…’

In Summertime the living is easy, or at least easier. Warm weather means there’s no need to wrap up against howling winds and rain. We can get out and about in the great outdoors and enjoy good food in the open air. Parents have their kids at home with them or on vacation, and for a while, there’s the feeling that maybe we don’t need to work too hard, or too long. Perhaps more than ever this summer we all had the feeling that we’d earned a break after the long...

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Counting the cost of discounts

What a brilliant idea! Combine the buying power of a group to get coupons issued offering hugely discounted prices on goods and services. Consumers win by getting what they want much cheaper, and suppliers win by massively increasing their catchment: Pile ‘em high and sell ‘em cheap. It should work, shouldn’t it?

The Groupon concept (a word made up of ‘Group’ and ‘Coupon’) has been around since 2008, and yes, it has worked for a lot of people and a lot of businesses, but there are pitfalls.

Salons and Groupon

Let’s look specifically at the Spa and Salon industry, and how Groupon promotions can help, or sometimes set-back the progress of a business.

Probably the biggest positive for a Spa or Salon exposed through the Groupon network is that it is effectively receiving ‘free’ advertising. Groupon reaches people that the business might not normally be able to find, so that must be a good thing. Or is it? If too many people...

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