Choosing wisely and well

As consumers we face choices all the time. Which food is ‘best’ for ourselves or our family? Which car is the ‘best’ to drive? The answer is rarely simple, or easy, because there are many factors to take into account. In the case of an automobile, are we interested most in cruising speed, capacity, or safety? And if the answer is ‘all of the above’ then do we simply buy on price? No, of course not! We weigh up all the options before committing to the purchase.

The same criteria apply to the acquisition of medical and esthetic systems designed to be used in a clinical or salon setting. The market is full of devices which promise much, at many different price points, but how to choose wisely and well?

Let’s get specific here: in this blog we’ll be looking at devices for Laser Hair Removal, and assessing the different types, and their features and benefits. There’s certainly a market for Laser Hair Removal  – even in these difficult economic times – but now, more than ever, buyers must be assured that they are getting the maximum and best features for their outlay. An LHR system can provide a great pipeline to profitability for an esthetic business, but it has to be the right device. So what’s on offer?

The original laser hair removal systems are ALEXANDRITE lasers (named after the crystal of alexandrite which is used to form the laser source). Quite frankly, this is now outdated technology. What was once more-or-less acceptable for salons and their customers is no longer fit for purpose. For a start, only skin types 1 and 2 are treatable with these lasers. That’s only one third of skin types, as defined by the internationally-accepted Fitzpatrick scale for categorizing human skin. So immediately, that’s over 60% of the potential customer base for LHR taken out of the equation. That’s not a great ratio of lost customers.

On the customer side, treatments are also tediously slow, taking up to an hour for a leg treatment, because of the small spot sizes of the device. This also means that the salon or cosmetic center is tied up with time-intensive bookings, unable to get a good through-flow of paying customers.
And as for comfort? – Forget about it! From long experience customers have learned to accept that laser hair depilation means discomfort, heat swelling around treated areas, and blemishes. As we’ll see, that’s now all changed, but many owners are still operating the old Alexandrite systems. For these owners, another big downside is that the machines are clunky and heavy, so moving them from one treatment room to another is difficult. In fact it’s often impossible as the machine must be tethered to a dedicated power supply. This also creates high running costs, and consumables must be factored in too. So if a business is currently stuck with an Alexandrite laser, that’s tough on the company, and its customers – a lose/lose situation.

What if on the other hand a business is the owner of an Nd-YAG LHR system? The name comes from the aluminum garnet crystal used to generate lasing. Here we have a classic case of an invention which is used for something it was originally not designed to do, like non-stick saucepans coming out of NASA’s space program. Nd-YAG systems were actually developed to treat medical vascular problems, and hair removal was observed only as a secondary effect. Naturally, manufacturers are always keen to exploit any additional markets for their products, but does it really make sense that some beauty salons are using a technology for hair removal that was developed to treat blood vessels? Even if you accept the secondary market use, in fact Nd-YAG systems have similar downsides to Alexandrite lasers: They have high running costs, often needing dedicated power supplies and expensive consumables, they’re heavy and difficult to move around, and treatments also seem to take forever! Again, expect 45 to 60 minutes per leg treatment, which is not a very profitable ratio for the business, and eats up the time of busy customers.

The third, and now more modern form of lasers used for Laser Hair Removal is the DIODE type. This permits a higher ratio between input electrical energy and output laser energy. One of the great points in favor of diode systems is that they offer safe treatment for all six skin types on the Fitzpatrick scale, significantly increasing the potential customer base. To date however diode systems share the downsides of Alexandrite and Nd-YAG devices, in that they are heavy, and relatively low-powered. Worst of all, they are not really very effective, and still manage to cause discomfort to clients!

So customers and businesses alike are caught between three groups of products, none of which offer a perfect solution. Indeed there are notable downsides to each of these groups of products. But let’s take a closer look at the least-ancient of the product groups – the diode lasers. What’s new there that is showing the way forward for the whole LHR market?

The answer to that question lies with a single product, called the Elysion-Pro diode LHR system. Elysion-Pro was designed, developed and manufactured in Europe as a high quality product, produced by a respected and well-established company at the center of the esthetic and medical device market. Elysion-Pro has now arrived in the USA and has full FDA approval.

Unlike the Nd-YAG family of devices, Elysion-Pro is designed only for laser hair removal, so all the technology on offer is maximized specifically for that purpose. Like other diode systems it provides high power (indeed a lot more power than older systems) which means that treatments are as quick as 15 minutes for legs, up to four times faster than traditional devices. Customers – for the first time ever – receive treatments which are comfortable and have no unpleasant heating of the surrounding skin, or other side effects. And all skin types can be treated, so the potential market is very wide. Add in the fact that the device is much lighter than any other system (and can therefore be moved easily to different treatment rooms), and needs no dedicated electrical supply. Simply plug it into a mains outlet, and you’re up and running. Expensive consumables? – No thanks! Elysion-Pro has no need of consumables, so running costs are zero, apart from standard low electrical charges.

And, rather than the tricksy and time-consuming steep learning curve that the operators of other systems have to go through, Elysion-Pro is easy to learn about, and super-easy to operate.

Now at this point you’re likely assessing the different possibilities for Laser Hair Removal, and hopefully you’re seeing that there is a unique answer now available, which can produce great results for everyone involved in LHR, but – as always – decisions come down to costs. The average price of competitor systems is in the region of $100K, with some devices considerably higher. That’s $100K for now-obsolete technology that’s difficult to use, doesn’t produce good results, and costs a lot to operate. Elysion-Pro? – Half the cost of the nearest rival system. Let’s say that again: Elysion-Pro can be up and running in a business at half the cost of other systems. And if you find that slightly unbelievable, then ask for a quote using the easy-query button at the foot of this blog – you’ll see that it really is true that you can get much more, for much less outlay.

Can you purchase that beautiful automobile that is super-safe, fast, cheap to run, stylish, and streets ahead of all the competition? Oh, and costs half the price of every other vehicle on the road? The answer is almost certainly ‘No’, for a whole variety of reasons.
However, when it comes to which LHR system to purchase and install for your business, the choice is extremely simple, because there’s only one answer which makes sense: Elysion-Pro.

Check out this talk from Elysion Vice President for North America, Sergio Blumenblat about the current LHR systems, taken from our recent webinar comparing the different solutions.

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Everything you need to know!

For an Executive Summary, majoring on the financial details and profitability of Elysion-Pro, we have a brochure for you. That’s a super-quick guide to how the system offers such a great Return On Investment.