A time of Celebration

We have a lot to celebrate as the country seems to be emerging from the worst effects of the pandemic, and the economy is picking up as more and more people are able to return to work. We’ve also just celebrated the foundation of our Nation… and then there’s Black Friday, and Cyber Monday. These two events are certainly worth celebrating if you’re in the market for a new, game changing Elysion Pro laser hair removal system - but more on this soon.

Busy streets

As you may know, Black Friday is a phrase started in the 1960s by police in Philadelphia, to describe the heavy traffic and pedestrians appearing on the streets the day after Thanksgiving. Before long department stores were cottoning onto the opportunity to catch the eyes of all those extra, holiday-inclined visitors… and the rest is history. What started as a local initiative blossomed into a massive nationwide, and now worldwide, ‘selling and buying festival’.

By 2005, online...

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The nerds have got your back

LAX Distribution was founded for one purpose: to bring the premier laser hair removal device, Elysion Pro, from Europe to America. As such, we admit to being laser hair removal nerds. We like nothing better than to chat about maximum output in Joules, the importance of fluence, and wavelengths measured in nanometers. Some of our customers like to deep dive into the science too, and we welcome that, but the fact is that most people don’t need to know precisely what’s under the hood.

The 3 steps to buying

When people buy technology, it’s a given that it will be better than the previous model. Why would we pay out for something that was a backward step? So even if we don’t know the exact speed of a new laptop’s CPU, or the cubic capacity of a car engine, we make the decision to buy on a fairly simple set of criteria:

  1.   Is it better than before?
  2.   Is it more effective?
  3.   Is it better value for money?

 

It’s...

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Don’t hibernate this Fall

It’s that time of year when many sensible woodland creatures prepare for a long snooze, before the weather gets any colder. Squirrels for instance will save a store of nuts, either to nibble on from time to time as they wake during the long Winter, or as a feast for when the Spring comes. Fall is, in other words, a time of preparation in the natural world, and there are lessons we can learn from that. Perhaps flying south to warmer places might be the most attractive idea, but there are also businesses to run and we have to keep the wheels turning on them.

Tempting customers

In Spas and Salons, preparing for the Winter months can be helped greatly by having a new offering to excite the interest of customers. They may not travel across town for nuts or berries, but they can certainly be tempted by news of a new service or device in the business. If you’re already into laser hair removal, then you’re probably feeling that your prep for the months ahead might include...

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A spookily good deal

elysion pro halloween offer Oct 30, 2021

Halloween is here, but don’t be scared! In fact we have a treat for you - if you place your order for an Elysion Pro laser hair removal device by midnight Pacific Time, November 1st. 

The treat? Well, all the marketing materials which come bundled with the purchase of an Elysion Pro device will be dispatched to you free of charge. No handling or delivery costs… no sales tax... not a cent! How spooky is that? It means that as well as having a brand new Elysion Pro device in your business, ready to start generating profit, you’ll also have a complete kit of attractive materials designed to get the attention of customers. These include posters, a rollup, brochures and flyers - all personalized to your business. Customers will be in no doubt that you’re offering the absolute best in laser hair removal, and that it’s available right now!

Keeping the magic bubbling

At LAX Distribution we do everything possible to help our clients get traction in the...

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Take a good look around

At LAX Distribution we’re always trying to do everything we can to help people see the game-changing value of our Elysion Pro laser hair removal system. However, we get that it’s difficult to appreciate the superb design and robust construction simply from static images. The most complete way of learning about Elysion Pro is to use the system of course, which is why we recently took to the highways of America with our Roadshow. But for anyone who missed that, we figured that the next best thing is to take a walk around a device and have a look for yourself.

The 360° view

How to do this? Well, we’ve made it very easy for you! We have just launched a unique 360° viewer which lets you look at Elysion Pro from all angles, controlled by you with your computer mouse. You can also zoom in to see features more closely, and there are two short videos which can be clicked on. They provide a quick explanation of the handpiece, and of the screen, including a guide to...

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The Ring of Confidence

In September the LAX Distribution team hit the highways for the Elysion Pro Roadshow, and in keeping with the game-changing nature of the world’s most advanced laser hair removal system, we did things differently. Specifically, we visited Spas and Salons across the country and demo-ed Elysion Pro in the actual locations where it is designed to be used. As a result we got great insights into the challenges, and sometimes frustrations, facing many business owners, especially as we all work to recover from the economic effects of the pandemic. 

The thing that encouraged us to take to the roads of the USA was confidence. We are totally confident in our product, knowing it to be the best there is, and that confidence encouraged us to visit many businesses around the country. There was an old TV commercial for Colgate toothpaste which some folks of a certain age may remember: ‘The Ring of Confidence’. The Ad showed people who used the toothpaste as having a wide...

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Revolution!

The American Revolution began a process that has changed the world we all live in. When the Revolutionary War ended in 1783 with the creation of a new country, it is said to have then inspired the start of the French Revolution in 1789. Since then there have been other major revolutions and regime changes, and with the collapse of the Soviet Union beginning in 1989, countries across Eastern Europe had peaceful revolutions as they escaped from Communist rule.
So why is revolution in the air in this week’s Blog? Because ‘revolution’ and ‘revolutionary’ are words frequently used to describe products in today’s world, and it’s worth examining what is meant by that. We even label our own product, the Elysion Pro laser hair removal system as ‘revolutionary’, so we’ll examine that statement too and see if it stands up.

Evolution?

‘Standing on the shoulders of giants’ is an old phrase, used by Scientist Isaac Newton...

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Hitting the road with Elysion Pro

When LAX Distribution announced a Nationwide Roadshow for September, to demonstrate the Elysion Pro laser hair removal system, many people in the esthetics industry were surprised. Most often products are shown at large central exhibitions such as AmSpa and The Aesthetic Show, so our idea of taking Elysion Pro on the road raised some eyebrows. Even more surprising was that rather than inviting guests to regional centers where we could show off the system to large groups of people, we chose to ask Spa and Salon owners to invite us into their business. And they did invite us! There’s something very special about being made welcome in a business to give one-to-one training, and discuss features and benefits in the setting where the system will actually be used. And all this was no-obligation, although our team members did sometimes accept a cup of coffee when they arrived!

So were we crazy to take Elysion Pro systems to anywhere and everywhere in the USA that we were invited to?...

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Simply easy

It would be very annoying if every time we did something like riding a bicycle, we had to learn how to do it all over again. But fortunately, once learned, the skill stays learned. The same is true for the alphabet, and we even use a phrase, ‘It’s as easy as A-B-C’ to show that a task is not difficult. (Although, ask any kid learning their language, and ‘It’s as easy as A-B-C’ might not seem so easy!)

And yet the phrase continues, and is often used by manufacturers to tell us all how simple their latest gizmo is. However, anyone who has ever struggled with ‘easy to assemble’ flat-pack furniture will know the feeling of “Is it them or is it me? Surely I can’t be that stupid?” And yet there we are, 2 hours after the ‘10-minute assembly period’ has passed, holding three unused bits, four screws, and scratching our head.

In short, we have good reason to question any manufacturer’s instructions which...

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Permanently forever

Look at that happy couple! They just promised to love each other forever, and who can find fault with that? Their affection may fade over time, but we really want the happiness they have found to be permanent.
The desire for permanency runs through a lot of what we do: We’d like our bank account to be in permanently positive figures, and we have a right to expect the house roof to stay on, permanently. In reality what we mean is ‘for a very long time’, preferably after we have handed the house on to our descendents. The point is that ‘forever’ and ‘permanent’ are not absolute terms. 

In the field of laser hair removal, we often talk about permanent solutions, and this has been taken up by the general public. But how true are the claims made for laser hair removal, and how should Spa and Salon owners manage customer expectations?

Kinda permanent?

First, let’s look at the alternatives to laser hair removal - waxing, plucking and...

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