ROI 101

We all make assumptions. That’s OK, because if we always had to explain what a ‘cup’ is, and what ‘coffee’ is we’d never get to meet our friends for a cup of coffee. So assuming some common ground is a basic that we all follow, all the time. Or most of the time anyway.

As the distributor of the Elysion Pro laser hair removal system, the LAX Distribution team often mentions the superb Return On Investment which our product delivers. People nod in agreement, but are we guilty of assuming they know exactly what we’re talking about? Of course owners of Spas and Salons clearly understand profitability, but is ROI too fancy a term? It’s a concept that comes from the world of corporate business, and perhaps the details seem unclear. So let’s dive a little deeper into ROI, and see why it’s an important tool in assessing the purchase of new equipment.

Everyday ROI calculations

In our everyday life, we rarely run a formal measurement...

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Hitting the sweet spot

Every successful and long-lasting product or service has to find its sweet spot - the place where features, benefits and cost overlap to produce something viable. Let’s look at some examples:

Industrialist Henry Ford introduced his Model T automobile in 1908, and rapidly changed the world. His wasn’t the first car on the market, but within 10 years half of all cars on the roads of America were model Ts. The design was easy to operate and maintain, and the price was right. Cars were no longer the playthings of wealthy people, but provided a revolution in transport. By our modern standards the features were limited, but the benefits were massive compared to previous horse-drawn transport. 

And so it goes for another ground-breaking invention, the ‘acoustic telegraph’ of Alexander Graham Bell. Today we know this device from 1876 as the telephone, which also helped massively change the world we live in. It’s the subject of jokes - how could the...

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What is your Money Personality?

Money is money is money… isn’t it? And do we have a ‘Money Personality’? If that seems a rather strange idea, let’s explore it a little. After all, it’s clear that we all have our differences in taste and lifestyle. One person loves rap music, another classical. For some people sport is the most exciting thing to watch, while for others a great series on television is the best of all worlds.

So clearly we have our differences, but surely in business there must be only one approach to how we use money? Well actually, no.
Let’s look at some examples, and see if you recognize your own Money Personality.

The Gambler

As you’d expect, Gamblers take risks and are attracted to the rush of when they might ‘win big’. A Gambler always claims to have a sure fire system, but to outsiders they often look dangerously addicted and lacking caution. What a Gambler will tell you is that sometimes they do win, and when that happens everything...

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Return to Las Vegas

For the second year running we’re super pleased to announce that we’ll be exhibiting Elysion Pro at AmSpa, The Medical Spa Show, from January 28 to 29 at Wynn Las Vegas. The event is now in its fifth year, and famous for showing the newest technology and treatments, of which Elysion Pro is a stunning example. Our Booth is 326, and we welcome you to come and see what all the buzz is around the game-changer in laser hair removal.

The word is spreading

Elysion Pro is without doubt changing how owners and customers view laser hair removal. Owners recognize the huge potential of rapid ROI, and making laser hair removal profitable. Customers appreciate the comfortable and faster treatments. The word is spreading, and the force is strong! 

In 2021 we had the privilege of visiting many Spas and Salons across the country on our National Roadshow. We demonstrated Elysion Pro and talked to owners and staff about their businesses, and how they were getting through the...

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Plant the seeds now

Anyone who enjoys being outdoors - maybe in a park, or forest, or gardening - knows that this time of year is, well… kind of dead. Or at least it seems that way at first sight. The beautiful colors of Fall have gone, and now the ground is rock hard. It's cold, there could be snow, and those lazy days of summer seem a very distant dream. 

And yet, look more closely. There may be signs of tiny buds on the branches of trees. Beneath the soil, seeds are making their first attempts to push up to the light. So although it seems like most of nature is fast asleep, we know that there's a whole heap of stuff going on. Take squirrels - those clever guys who lay in a stock of food at the start of winter, then hunker down for a long snooze. They’ve figured out that when the weather gets warmer, they will wake again, reach for their stack of acorns and engage with the coming spring. 

Spring blossoms

You know what? We humans aren't so different. Except sometimes we're not...

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New Year, new opportunities

Was 2021 a terrible year? Will we look back at it in other years to come and say, ‘That was definitely one to forget…’?

There were many big stories happening all around the globe, with the pandemic being the biggest story of all, but for sure there were also many personal joys and triumphs. Let’s not forget that people still fell in love, supported each other through difficulties, babies were born and new businesses started, children grew, and the world kept on turning. Just like it always does.
So while we can look back on 2021 with sadness at those we have lost, and the difficulties many of us experienced, at the same time we can celebrate survival, especially of the small businesses which form the backbone of our economy. The old saying, “When the going gets tough, the tough get going,” has been especially noticeable in the Spa and Salon industry which is served by LAX Distribution, and our flagship product, Elysion Pro.

The game-changer

LAX...

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Elysion Pro on Instagram

Instagram is a great way of spreading the word and keeping in touch, whether with friends, or for businesses. At LAX Distribution we think of the Spas and Salons we do business with as also our friends, so Instagram is an especially good medium to tell you all about the game-changing Elysion Pro laser hair removal system. Instagram is the best social media channel in our industry, and a great marketing tool, so if you’re not yet using it, we recommend that you get onboard!

We too are now on Instagram, at www.instagram.com/elysion_pro/ which means that we can tell all our friends about Elysion Pro in bite-sized pieces about latest developments, news and any special offers. If you’re on Instagram with us, then you’ll be the first to know what’s happening in the area of laser hair removal, and in particular with Elysion Pro. 

Current estimates suggest that Instagram has more than 1 Billion users worldwide, an over-20% increase on 2020, with users spending...

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Planning a Pro-fitable New Year

Here’s a special announcement: There’s the tiniest chance that you may have not noticed, so just in case… It will soon be Christmas and the Holiday Season! Did that news come as a surprise? Probably not, and yet every year the festivities come around and there’s always something that we’ve forgotten, or left to the last minute. Has all the shopping been done, the presents wrapped, the decorations put up? If you’re one of those people who can answer ‘Yes’ to all of that, then congratulations, you belong to a very select group. 

For the rest of us mere mortals, Christmas is a time when there always seems to be another thing on the list. As we check one thing off, another appears!

Party time!

In our businesses there’s also so much to do that it’s easy to forget to plan ahead, but remember, there’s a New Year coming soon, with fresh opportunities and the possibility of improving profitability. Right now the chances...

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Licensed to fly?

At LAX Distribution we stay in touch with our customer base - the Spas and Salons of America - even if not all of them are as yet users of Elysion Pro, our game changing laser hair removal system. We like to hear what businesses are saying about their experience of the esthetics market, and what they’re looking for in the equipment they need to run a profitable enterprise. Of course we firmly believe that Elysion Pro is the answer to great Return On Investment, and the highest levels of treatment efficacy. But what about Salons or Spas using other laser hair removal devices? How happy are they with their equipment, and how do they reach out to their potential market?

The ‘medical’ angle

One interesting example came from a business which we looked at recently, advertising their use of a previous generation laser hair removal device. They made a virtue of the fact that staff are all, ‘True medical professionals’ (such as board certified nurse...

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A time of Celebration

We have a lot to celebrate as the country seems to be emerging from the worst effects of the pandemic, and the economy is picking up as more and more people are able to return to work. We’ve also just celebrated the foundation of our Nation… and then there’s Black Friday, and Cyber Monday. These two events are certainly worth celebrating if you’re in the market for a new, game changing Elysion Pro laser hair removal system - but more on this soon.

Busy streets

As you may know, Black Friday is a phrase started in the 1960s by police in Philadelphia, to describe the heavy traffic and pedestrians appearing on the streets the day after Thanksgiving. Before long department stores were cottoning onto the opportunity to catch the eyes of all those extra, holiday-inclined visitors… and the rest is history. What started as a local initiative blossomed into a massive nationwide, and now worldwide, ‘selling and buying festival’.

By 2005, online...

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For an Executive Summary, majoring on the efficiency and profitability of Elysion-Pro, we have a 3-minute read brochure for you. That’s a super-quick guide to how the system offers such a great Return On Investment.